So this year, I’m being
intentional with my goal setting. These were all written down, in one form or
another, during December. After my time at Creative at Heart, I decided to
modify them slightly, and add actionable steps for each.
1. Optimize Etsy & Launch
Ecommerce
This is something I feel very strongly about. I think
Etsy is an amazing platform for small business owners, and I think I can do a
better job of making my shop ‘work’ better than it does now. I also want to be
able to offer direct checkout through my own website – something I’ll share
more in a separate post.
· • Revise listing copy, titles, tags and add-ons. I want
customers to not have any questions when they’re checking out about what
they’re buying, and what happens next.
· • Optimize my photos for each listing. Using stock
photography has been a huge blessing for my shop, but what I realized this year
is customers don’t want to see a styled desktop on my Etsy homepage. They want
to SEE the invitation.
· • Migrate my site & blog to a new platform, and add
an ecommerce option. I want customers to feel like they can checkout directly
on my site, or shop on Etsy – whichever they prefer.
2. Connect with Customers
I want to feel more connected with my customers – new
and old – in the coming year. I want to share more about myself, the struggles
of growing a business, and about the heart of my brand.
· • Set a consistent blogging schedule. Planning posts
each month, and being realistic about the time I have to devote to blogging are
important steps in making blogging part of my routine.
· • Deploy monthly newsletters. I love getting newsletters
from other small business owners – highlighting new products, things we’ve been
working on, blog posts I may have missed, and of course, sharing exclusive
sales & promotions. I want my customers to receive these from me, on a
regular basis.
3. Expand My Offerings
A crucial part of growing a business is to always be
learning. I want to challenge myself to invest in learning two new
skills/programs this year to help grow my product base and services that I can
offer my clients.
· • Launch a wedding collection, including save the dates,
invitations, day-of paper goods and thank you notes. Establish a pricing guide
to share with potential brides & grooms that answers questions about paper
types, quantities, and the wedding suite design process.
· • Practice hand lettering. I’ve always had a fascination
with the art of calligraphy and hand lettering. I’ve taken several classes, but
need to invest more time in practicing. I hope to offer hand-lettering services
on my printed pieces later this year.
· • Illustrations & Graphics. Illustrator is a
weakness of mine – I don’t know the program well, and always find a work
around. I want to learn more about vector graphics, and how I can start
creating these on my own, rather than relying on purchasing them from other
sellers.
· • Brand Development. I feel passionate about adding this
service to my business this year, and am excited about working with other small
business owners on developing & executing their brand.
4. Organize & Streamline
Last year, I felt like I was always 10 steps behind.
Part of this was my failure to set realistic and intentional goals for the
year, but more importantly, failing to choose the items I felt were important
to my growth.
· • Yearly / Monthly / Weekly goal setting. Keeping my
tasks realistic and attainable.
· • Finances. Separate our personal and business finances,
establish a monthly day where I can categorize expenses, file receipts and
evaluate the budget.
· • Shipping. I spend way too much on shipping, and need
to find some new and creative ways to lower my costs for each package.
· • Creating a Production Schedule. This was SO helpful to
me before last holiday season, and I want to develop it to be reflective of the
whole year. This means planning for the holiday card rush beginning in
September, so that come November, I’m not rushing to get my listings up and
photographs taken
· • Clean up Email. This needs no explanation. At some
point this year I’d like to have my inbox at 0 at the end of every day.
This lists seems sooooo long.
And I know that all of it may not happen, and that’s OK. Something that’s come
a little more naturally to me this last year is keeping things in perspective
and giving myself a little grace. I don’t beat myself up anymore. I’m a mom, I
work full-time, I volunteer on the Board for A’s school, and I want to look
back on every year and remember watching my kids grow and laugh and learn. Of
course, I also want to grow my business, but keeping that in perspective with
the rest of priorities has helped me define success in a better, more rewarding
way.
I hope to share monthly
updates on this list to keep myself accountable, and also to help you all see a
little of what happens behind the scenes with Bella Carta Boutique. This
business is a big part of my heart, and I think there is such joy in the
building of a business. It’s important to share both your successes and
failures, and remind your customers, and cheerleaders, and family and friends,
that there is so much more to this than pretty paper and Instagram pictures and
the number of orders. The heart of my business is in the not-so-pretty, 1:00 in
the morning, running on 2 cups of coffee designs and taping up packages with
Otto at my side… and I’m excited to share that journey with you.
Wow, girl! Super inspiring! Good for you!! I can't wait to continue to watch your business and brand grow its been such a joy to watch! XO PS-please tell me when you are finding time for blogging?!!
ReplyDeleteThis post (and YOU) are such an inspiration to me! I have been reading your posts for a couple weeks now and everything you say always hits so close to home...especially this post. Thank you for sharing your journey!
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